No Logos

In Klein’s book, No Logo the title was not meant to be taken in its literal sense but to tell her audience about the anticorporate sentiment rising from young people. Her hypothesis comes from her first hand experiences of large multinational corporations with big name recognitions exploiting the third world countries for profits. Her accounts of what she witness is truly eye opening, for instances she met a young girl who was assembling cd-rom drives for IBM an impressive skill for a young girl. The girl explains to her that they make computers, but doesn’t know how to operate them. I liken this to a mechanic who knows how to repair cars but don’t know how to drive, it’s just backwards to say the least. Klein wants her audience to hear about this little girl and other instances of this exploitation to spark an outrage in consumers who consume these products and give birth to the next big political movement.